Coffee and Caffeine FAQ

I'm not sure, but I believe that Water Joe contains buffered caffeine, which means it has really tiny globs of caffeine coated with a substance which has no taste and doesn't dissolve in water but does dissolve in stomach acid. These globs are too small to see with he naked eye.

When you drink Water Joe, the caffeine molecules never make it to your taste buds because of the coating. Once the Water Joe reaches your stomach, your stomach acid dissolves the coatings on all the little caffeine globs, thereby releasing the caffeine into your system.

That's why why Water Joe doesn't taste bitter. It's not because it has a small amount of caffeine. It takes far less than the 60 mg. of caffeine in Water Joe to impart a very bitter taste to water.

This is just a theory of mine because I can't find any evidence to prove it. However, I can't think of any other way that Water Joe could have as much caffeine as it does and not taste horribly bitter.