Coffee and Caffeine FAQ

Jim,
There's a lot more to why people spend their money than what you see. Let' me help you understand the $3.75 and its value. It's the "what, when, where, how, and with whom" that people pay for and enjoy their coffee, or anything else they purchase. People spend their money on their level of attainment and if they are uncomfortable with another person's choice, they grumble to make themselves feel better about their own choices. Personal choice should not be measured or judged. I bet if you conducted a customer survey in your establishment, asking why they frequent your place, you'd find there's a lot more than your Kona coffee going on that brings them back - it's probably you, and something they get from their experience at your place. Good Job!
There's a lot more to Starbucks than just coffee as well! Obviously there's something to learn from Starbucks. It's always upbeat there, happy, nice. Not all people like that vibration. But not all people share the view of "ripped off" by Starbucks either!
In all due respect, why are your customers even talking about Starbucks anyway? And if everyone stayed home to drink coffee, in all due respect, I don't think you'd have a business either.
Another point, you have no idea how HAPPY the entire taveling world was when Starbucks went into airports. For years, people were paying more than $3.75 a cup for dishwater turned brown, boiled and served up as coffee!!! Then there's the people that pay a good price for coffee in those Starbucks "wanna-be" places who put no effort into their businesses, serve less quality coffee, have dirty, disheveled, environments (and tables), negative conversations abounding, and still charge Starbuck's prices!? And guess what? They have customers!
It's simple. People spend their money where they want to be, and on how they want to feel, and at their level of attainment. There's a lot more to Starbucks -- and probably a lot more to you too...
Thanks for letting a customer brew and steam...
Taz